Fit for Task Muscle and Strength Workshop

Take Back the Muscle You've Been Losing Since Your 30s

A free 45-minute live workshop on building real strength after 40, without a bodybuilder's schedule or a 25-year-old's recovery.

Tuesday, September 8th · 8:00pm Eastern (7pm Central · 6pm Mountain · 5pm Pacific)Live on Zoom. Free. Bring questions.

Nobody tells you the day it starts

Sarcopenia is not a disease you catch. It is a slope you are already on.

Starting somewhere in your 30s, if you are not actively doing something about it, you lose muscle every year. A little at a time. Not enough to notice in any given year, which is exactly the problem, because you do not feel it until you have lost enough of it to feel.

By then you are not maintaining anymore. You are climbing back up.

And here is what most people get wrong about the fix. This is not about looking like you lift. It is about being able to carry your own luggage up a flight of stairs at 70. Get off the floor without a plan. Play with a grandchild and not pay for it the next day.

That is what I mean by fit for task. Strong enough for the life you actually want to live.

The good news is that muscle responds at any age. The research is not ambiguous about this, and neither is my client roster. But it responds to the right work, and most of what you have been told about training after 40 is either written for 25-year-olds or written to sell you something.

That is what this session is for.

In 45 minutes, you'll walk away with

• Why "just do some resistance training" isn't working for you. The three mistakes I see most in people over 40 who are already putting in the effort, and what to do instead.
• How much you actually need. The honest minimum effective dose for building strength after 40, in hours per week. It is less than you think, and it is non-negotiable in a way cardio is not.
• How to train around what already hurts. Bad knee, cranky shoulder, a back that has opinions. Working around an issue is not the same as avoiding the lift, and the difference matters.
• How to recover properly. If you don't recover, you don't improve. This is especially true when you're over 40.
• How to know it's working. The simple markers you can measure at home, so you are not guessing for twelve weeks and hoping.
• Plus live Q&A. Bring the specific thing you are stuck on.

This is for you if

• You are in your 40s, 50s, or 60s and you have noticed you are not as strong as you were
• You have started and stopped more than once
• You are training already, but not seeing what the effort should be buying you
• You would rather understand the why than be handed a workout to follow blindly

This isn't for you if

• You are looking for a shortcut, a supplement, or a hack
• You want a bodybuilding program
• You want somebody to be more invested in your results than you are

Who's teaching this

I'm Coach Allan. I host the 40+ Fitness Podcast, which Men's Journal named one of the eight best fitness podcasts, and I wrote The Wellness Roadmap.

At 39 I could barely finish a single game of volleyball. I had spent eight years trying and failing to fix that. Then I watched my daughter, a CrossFit coach, compete, and I realized I had become a spectator in my own kids' lives. Eleven months later we finished a Tough Mudder together.

Earlier this year I was diagnosed with kidney cancer. They took my left kidney in March, and I left the hospital 48 hours after the surgery. A few weeks after that I was back on the volleyball court.

I do not tell you that to sound impressive. I am in decent shape for 60, not remarkable shape. I tell you because it is the whole argument: I went into a hard thing with a base, and the base is what let me come back from it quickly.

That is what strength is actually for. Not the mirror. The next hard thing you did not schedule.

What this looks like when it works

Dave came to me at 62, a lifelong start-and-stop exerciser. He had been reading about sarcopenia and, more to the point, feeling it. He was getting weaker and he did not like it.

Dave is a numbers guy, so he paid for a DEXA scan at the start and another a year later. Over that year he added nearly six and a half pounds of muscle, about 10 percent of his total lean muscle mass.

Sit with that. Doing nothing, he would have lost muscle that year.

Instead, he gained it. That is not a small win. That is life-changing.

"I feel like I know that if I stick to a program and have some discipline, I can reverse what Mother Nature or your body really wants to do."

— Dave O., 62

He was not chasing a physique. In his words, he just wanted to feel good when he walks, when he moves, when he gets out of bed.

Invest about an hour. Then you'll know what to do.

Tuesday, September 8th at 8:00 pm Eastern. It's free, it's live, and it's 45 minutes plus questions.

FAQ

Is it really free? Yes. No card, no catch. Register with your name and email, and I will send you the Zoom link.

Will you try to sell me something? At the end, I will spend a few minutes on my coaching program for people who want help doing this with someone in their corner. That is it. The teaching comes first, and it stands on its own whether you want help or not. I do not do high-pressure.

Will there be a replay? I am recording it, but I would rather you come live so you can ask your question and get it answered.

I have an injury. Should I still come? Yes. Training around what hurts is one of the four things we cover.

I'm a woman. Is this for me? Yes. Muscle loss after 40 does not check your gender, and neither does the fix.

How long is it? 45 minutes of teaching, then live Q&A for as long as there are questions.

Fit for Task Muscle and Strength Workshop

Tuesday, September 8th · 8:00pm Eastern