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Summary
On episode 3 of 40+ Fitness, Coach Allan sits down with Doug Newberry, president of RightStyle Living, a six-month nutrition coaching and meal-planning service built around customizable meal plans and one-on-one dietitian support.
Doug walks through how the program works: over 60 scalable meal plans, a 14-week “Science of Change” coaching curriculum written by an in-house registered dietitian, a phone app for logging meals and exercise, and an auto-generated grocery shopping list synced to each person's edited meal plan.
They dig into why the shopping list matters more than most people realize, the two kinds of client success stories Doug sees most, and the price of the program compared to hiring the same services separately.
Links
- https://40plusfitness.com
Key Takeaways
- RightStyle Living is a comprehensive 6-month nutrition program. It includes over 60 customizable meal plans that scale to an individual's specific goals rather than a single generic plan for everyone.
- The program is built around a 14-week “Science of Change” curriculum. Written by an in-house registered dietitian with 30 years of experience, it drips out weekly lessons on shopping, cooking, and reading nutrition labels.
- A phone app ties the whole system together. Users log meals and exercise and carry an auto-generated grocery shopping list synced from their edited meal plan.
- The shopping list is the most overlooked but most valuable piece of the program. Doug argues the real battle for weight loss happens at the grocery store, not on the gym floor and not even in the kitchen, because what you bring home is what you'll eat.
- Two patterns show up most in success stories. People in their mid-50s facing a health scare who see fast, dramatic progress from a standing start, and people who plateaued on an existing workout routine and use the nutrition layer to break through it.
- A 300-recipe database keeps the plan from feeling restrictive. Written by chefs and fitness professionals, it lets users swap meals when they get tired of their plan while staying on program, framed as a lifelong way of eating rather than a diet.
- Support is hands-on, not just automated. The program includes live coaching and a help desk, and Doug says he'll personally walk less computer-savvy users through the site if needed.
- The program costs $247 for six months, under $10 a week. Doug positions that against the $1,000-plus it would typically cost to hire a nutritionist, an app, and coaching separately in most cities.
- Allan pairs the offer with a free bonus of his own. Anyone who signs up gets free access to his private Facebook group, the 40 Plus Fitness Inner Circle, adding a fitness coach alongside Doug's nutrition coaching.
“The battle for weight loss is won or lost at the grocery store. It's not on the floor of the gym doing crunches. It's not even in your kitchen, because what you bring home from the store is what you're going to eat.”
Doug Newberry
