
What If 28 Days Could Change the Rest of Your Life?
If you're over 40 and tired of false starts, impossible diets, and fitness plans that never stick, you're not alone—and you're not broken.
This 28-day Bootcamp was built for you!

Getting Old Sneaks Up On Us
At first, it’s subtle.You get a little slower getting up off the floor. A little stiffer in the mornings. Maybe you’re carrying a few extra pounds (or a lot), but you tell yourself it’s just part of life after 40.
But over time, those little things start to stack up. You’re winded more easily. Your sleep isn’t as deep. You don’t bounce back like you used to. And the weight? It’s not just stubborn—it’s starting to feel like a real threat to your long-term health. Even your doctor said so...
What’s worse, the activities you used to enjoy—hiking, biking, playing sports, even just keeping up with the grandkids—don’t feel as accessible anymore. And that little voice in the back of your mind starts asking: "Is this the beginning of the end of my life?"
That’s the moment when most people either double down and take action—or drift further into decline.
This bootcamp is here to help you take that action. Before it’s too late.
Kevin Howey, Ontario, Canada

John Batte, Tennessee, USA

That Voice in Your Head Is Lying to You
You’ve told yourself this before: “Maybe this is just how I am now.”
But that voice is wrong. You’re not broken. You’re not lazy.
You’ve just never had the right plan, the right support, or the right accountability—until now.
What You’ll Get — and How It Delivers Real Change
- Clarity and Direction Every Morning
How: A daily email mission gives you one simple, strategic action tied to either Mindset, Nutrition, Movement, or Recovery. No guesswork, just progress.
"With daily check ins from Allan, I was motivated to work on making those small changes each day. This led to new thought processes, habits, and patterns that make staying healthy more automatic which is a game changer for me."
~ Laura
- Expert Guidance Without the Overwhelm
How: Weekly live Zoom office hours with Coach Allan give you real-time answers and encouragement—no more trying to figure it all out yourself.
"During our time together, he helped me unlearn dysfunctional eating habits and find proper portions for my body. I also learned effective strategies from Coach Allan for getting back on track after slip-ups without shame or anger.or me." ~ Andres
- Personal Support When You Need It Most
How: You can message Coach Allan directly through the app to get personalized feedback, quick advice, or help staying on track.
"I'm so glad I did this for myself! He helps hold you accountable and he's always available by text or email for advice and encouragement. I'm ready to see my results at the end of the program!" ~ Hope
- Momentum You Can Actually Maintain
How: Each mission builds on the last—creating routines and wins that reinforce your confidence and consistency.
"Being a part of the 40+ Fitness has transformed my health, fitness and overall wellness. I have learned a great deal and found new and important ways to maximize my health" ~ Swami
Who This Bootcamp Is For (And Who It’s Not)
The Fit for Task Bootcamp is for you if you’re not exercising regularly, feel lost when it comes to your health, and bounce on and off diets without anything sticking. You know you need to start—you're just not sure how to make it last. If you’ve ever wished someone would just tell you what to do and hold you accountable, this is that program.
If you already work out regularly or know exactly what to do but just aren’t following through, this bootcamp isn’t the right fit. 40+ Fitness has a more personalized coaching program for that—hit the Chat with Coach Allan button and let's talk.
Become a Founding Member of the Fit for Task Bootcamp
This is your opportunity to be among the very first to experience the Fit for Task Bootcamp—our brand new 28-day program designed to help you reclaim your strength, energy, and vitality.
* Earn the Founders-Only Patch *

Founders who actively participate in the bootcamp will receive our limited edition Fit for Task Founders Patch—a physical symbol of your commitment and progress.
This patch is exclusive to this pre-launch and 1st launch groups and won’t be available again.
The longer you wait, the harder it gets
Every day you hesitate is one more day your health, energy, and confidence slip a little further away. This bootcamp isn’t just a reset—it’s a turning point.
Don't miss your chance to be part of something special. Join the founding group, show up, earn your patch, and discover what you’re capable of.
Mohamed Amed, New York, USA

Michelle Thorne, Quebec, Canada

A Proven Coach with a Proven Path

Coach Allan has helped thousands of men and women over 40 transform their health.He’s the host of the 40+ Fitness Podcast and the author of the award-winning book The Wellness Roadmap: A Straightforward Guide to Health and Fitness for People Over 40.
Change You Can See and Feel in Just 4 Weeks
- Lose weight and improve your health markers
- Start building the strength and stamina you need to live your best life
- Regain the confidence that comes from doing what you know you should—and seeing it pay off
With The Fit for Task Bootcamp, you won’t be doing this alone.
This Is Just the Beginning
The Fit for Task Bootcamp is more than a quick fix. It’s your first step toward something bigger.
Over these 28 days, you’ll build momentum, rebuild confidence, and prove to yourself that change is possible. There's much more waiting for you after this challenge.